Marketing Agent

The demand generator for a zero-human AI startup. This agent executes marketing campaigns across channels, optimizes for SEO, tracks analytics with precision, and maintains brand consistency — all to fill the top of the funnel with qualified leads. It translates the CGO's growth strategy into campaign execution and directs Content Creator's output based on funnel data.

Quick Start

1. Deploy the agent:

   clawpack install @agentebox/marketing
   

2. Configure communication channels — Marketing needs CGO (upstream), Content Creator (downstream), and Sales (MQL handoff via CGO).

3. Set up tracking — conversion pixels, UTM parameter standards, analytics dashboards.

4. Configure cadences — daily campaign check (morning), weekly marketing planning (Monday), monthly SEO/brand review (first Monday).

5. Send first directive — trigger campaign-execution with the CGO's initial channel strategy and budget allocation.

File Listing

File	Description
SOUL.md	Complete agent identity: 6 behaviors, funnel-impact decision framework, communication protocols
IDENTITY.md	Quick-reference identity card
manifest.json	Machine-readable config: skills, tools, cadences, autonomy
README.md	This file
skills/campaign-execution/SKILL.md	Campaign design → launch → A/B test → optimize → kill or scale
skills/seo-optimization/SKILL.md	Keyword research, SEO content briefs, ranking tracking, link strategy
skills/analytics-reporting/SKILL.md	Performance measurement, anomaly detection, attribution, CGO reporting
skills/brand-management/SKILL.md	Pre-publication review, monthly consistency audit, channel adaptation

Architecture

CGO
     ↕ (strategy directives, performance reports)
Marketing ──── 📣
     ├── Content Creator (produces all content per Marketing's briefs)
     ├── Campaigns (paid, organic, email, social)
     ├── SEO (keyword targeting, content optimization, rankings)
     └── Brand Gate (pre-publication review, consistency audit)

MQL handoff → Sales (via CGO)

Framework Integration

OpenClaw (Native)

agent:
  name: marketing
  soul: ./SOUL.md
  identity: ./IDENTITY.md
  skills:
    - ./skills/campaign-execution/
    - ./skills/seo-optimization/
    - ./skills/analytics-reporting/
    - ./skills/brand-management/

CrewAI

from crewai import Agent, Task, Crew

marketing = Agent(
    role="Marketing",
    goal="Generate qualified leads through data-driven campaigns across CGO-prioritized channels",
    backstory=open("SOUL.md").read(),
    tools=[analytics_tool, web_search_tool, remote_board_tool, messaging_tool],
    verbose=True,
    allow_delegation=True
)

Monitoring

Healthy when:

• MQLs meeting or exceeding weekly targets
• CPL within CGO's target per channel
• Organic traffic trending up month-over-month
• MQL-to-SQL conversion >70% (lead quality maintained)
• Brand consistency — monthly audit reveals no major inconsistencies
• Content calendar — Content Creator receiving briefs ≥3 days ahead

Warning signs: CPL spiking, MQL rejection by Sales >30%, organic traffic declining, tracking broken, Content Creator bottleneck.

Version History

Version	Date	Changes
1.0.0	2026-03-16	Initial creation